What to consider in making a virtual event? 

Despite notable interests in virtual events, an exciting interface isn’t always the best approach for a virtual event — especially for a B2B event. According to Convene Magazine, one of the 2022 trends for virtual events is the “less is more” approach. The logic was simple: when everything went virtual, most virtual events ended up becoming noise in the crowd. Too much embellishments will distract from an event’s main goal, but something too standard or plain will result in low engagement. So, how do you find a balanced solution for all those concerns?

Things to consider with virtual events  

Interactive 3D platforms are currently one of the most-loved tools for virtual events. In a survey, more than 25% of Gen Z and Millennial respondents had attended a virtual concert on 3D platforms. 43% of the same respondents also said they prefer virtual concerts— even if live concerts became available again. But does the statistic hold true to other kinds of virtual events? 

With concerts, people are looking for experience and entertainment. Increasing the interactivity and visual effects might do the trick, but different events will need different approaches. Consider these things regarding your event, and use them to decide your next virtual event design: 

1. The type of audience 

Are your audiences concert-goers or businessmen trying to network? Are they academics in a conference, or diehard fans in a (different kind) of conference? 

People who participate with business in mind will probably appreciate convenience, while people who came for fun are more willing to try new things. With B2B audiences, you might want to provide user-friendly features that have utility factors to them. Some examples include: 

  • On-demand content, which allows audiences to rewatch sessions at their own terms. Even if a participant was late, having a recording of the session will help them keep up with the event. 
  • Simple, straightforward interface. While interactive platforms have some interest, providing a simple interface will help audiences save time and energy — and direct their focus on the contents of the event. 

2. The goal of the event 

Some platforms cater to a specific kind of event, and an organizer should learn whether the platform fits the event. With B2B events, especially tradeshows and expos, organizers should find responsive platforms that can display products, media, and information in an engaging manner. For example, Venhall’s interactive booth can display pictures, videos, and even simple HTML5 games. 

For conferences and seminars, organizers should learn what kind of format could be presented and how to present them. Some platforms can only show pre-recorded sessions, while some can only show livestream. Having a platform that can do both will give you more leeway in designing your event. Features that can help foster discussions and networking efforts would also be a huge plus for B2B events.  

While virtual events are becoming the norm, designing events with your audience in mind would still be the key to an amazing event experience. A well-designed virtual event can easily pull over thousands of participants, just like Eastfood 2021 — which had over 18.000 visitors from all over the globe. Another event, Eduvex 2021, also had a massive 13.000+ visitors from 10 countries. Their organizers brought a clear goal and vision for those events, and used Venhall to enhance it — resulting in great reception from audiences and exhibitors alike. 

Now, you can also make your virtual event bigger and better with Venhall. Try our demo or contact us, and we’ll put your event into an amazing virtual stage! 

Perfect for talks, lectures, webinars & more

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